Great advice here - thanks! (and thanks for following!)
Being academically-oriented for the past few years I'm also trying to find a good balance and style for using research to back up my thoughts while trying to speak to the reader on their level - particularly in the world of parenting advice where there's so many opinions floating around, I think solid research is important! So it's a tricky balance, but you've definitely give some helpful tips & guidelines here. Will definitely take your advice to leave out the long reference list in future!